![]() To find out more about a particular neighbourhood and its demographics, you can use the suburb profile tools on and. Who are your potential tenants and buyers and what are they looking for in terms of amenities and features? For example, a young family might be looking for proximity to primary schools which contrasts with what a maturing couple might want. In order to determine what keywords to use, you need to know your target market and neighbourhood. Here are some examples of descriptive keywords: Here are some examples of feature keywords: These might be feature keywords that highlight your listing’s proximity to amenities or descriptive keywords that trigger the audience’s imagination. ![]() To make your listing description and title stand out, it’s crucial that you include keywords that potential buyers and tenants would look for. These images should also appear earlier in order of the listing photos to reinforce the copy and create a point of difference. This not only makes the property more memorable but can also draw attention away from the property’s less desirable features.įor example, if your listing has beautiful natural light or a newly renovated kitchen, be sure to highlight these attributes in both the listing description and imagery. Highlight your listing’s best featuresĪnother way to make your listing stand out is to really direct attention to the listing’s best features. Learn more about How to Take Great Real Estate Photos. Alternatively, you can use a real estate photo enhancement service like to touch up your photos or remove unwanted items. That’s why it’s worthwhile to invest in professional photography to showcase your listing in the best light possible. This means that you have 20 seconds to entice prospective buyers and tenants to click-through to your listing before you lose their attention. Meanwhile Wall Street Journal found that 95% of people viewed the first photo of a listing (usually the exterior of the property) for a total of 20 seconds before their eyes started wandering. ![]() Use eye-catching real estate photosĪs it turns out, first impressions count when it comes to real estate listings, with research showing that 75% of consumers believe that professional photography helps a listing stand out. ![]() Here are 20 Simple Home Staging Ideas On a Budget. If you’re worried about the cost of home staging, we’ve got you covered. In addition to that, staged homes make for beautiful real estate photos that can increase click-throughs to your listing. That is statistically 87% faster than non-staged homes.” In fact, home staging expert, Betsy Wilbur, told Forbes that “a staged home will sell for 17% more on average than a non-staged home, and 95% of staged homes sell in 11 days or less. This can not only help lease or sell the home faster but can also increase the perceived value of the property. Compared to an empty home that’s sterile and uninviting, a staged home can showcase the possibilities of the space. One of the best ways to make your listing stand out is to stage it. To help you out, we’ve come up with five proven ways to make your listing stand out from the crowd: 1. So how do you cut through the noise to make your listing stand out? However, there are literally millions of real estate listings online… More often than not, tenants and buyers are starting their search for their next property online.
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